Health insurance, DACH-wide
Berlin health insurer cuts cost per lead 63% with validated-first outbound
A private health insurer replaced their stale contact database with a continuously-validated list and restructured outbound around DSGVO-compliant scripts. Cost per lead fell by 63% in three months.
Cost per qualified lead over 12 weeks
€ per qualified lead, monthly rolling.
Source: Client finance export.
Challenge
The insurer's 180k-record prospect database was three years old. Only 52% of records were accurate when spot-checked; direct dials were at 38% accuracy. Outbound was burning budget on dead numbers while DSGVO risk was compounding with every outdated call.
Solution
Teleroids ran a full validation pass on the database (SMTP ping, number status, LinkedIn presence, Handelsregister check), retiring 31% of records and re-enriching another 24%. Two reps ran the cleaned list with new scripts pre-approved by the client's DSGVO officer. A continuous 30-day re-validation loop was built into the workflow.
Results
Dial-to-connect doubled. Rep productivity per hour rose 72% because they were no longer burning time on dead numbers. Cost per qualified lead fell 63%, lead-to-quote rate rose 52%, and zero DSGVO complaints were logged across 24,000 dials.
How it unfolded
- Week 0Database audit
- Week 2Validation pass complete180k records reviewed, 31% retired.
- Week 3Scripts DSGVO-approved
- Week 4Dialing begins
- Week 12-63% CPL achieved
What they ran on
“We thought we had a sales problem. We had a data problem. Teleroids fixed the data and the sales numbers fixed themselves.”
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