Cyber security vendor
Frankfurt cyber security firm lifts sales conversion 19% via CISO-first outbound
A NIS-2 consultancy replaced a generalist outreach vendor with a Teleroids pod of ex-CISO-facing reps and rebuilt pipeline around peer-case-study hooks.
CISO-level meetings booked per month
Previous vendor vs Teleroids pod.
Source: Client internal tracking, rolling 8 weeks pre/post switch.
Challenge
The client had built a NIS-2 readiness service but couldn't get CISOs on the phone. Their incumbent vendor was a generalist outbound agency that booked meetings with compliance analysts, not decision-makers. Pipeline was stalling at the wrong seniority.
Solution
Teleroids assigned three reps each with prior experience selling into CISO buyer groups. Scripts rebuilt around peer case studies from matched industry verticals (automotive, insurance, logistics). Dial hours restricted to 07:30–08:30 and 16:30–18:00 per our CISO-dial-hour research.
Results
CISO meeting volume up 6x in the first eight weeks. Because the reps qualified correctly at the top of the funnel, meeting-to-opp rate held at 36% (versus 11% under the previous vendor), and sales conversion across the full funnel lifted 19%. Average deal size rose 22% because the client was finally reaching buyers who could sign.
How it unfolded
- Week 0Kickoff
- Week 2Scripts + dial windows locked
- Week 4First CISO meeting held
- Week 86× CISO meeting volume
- Week 16+19% sales conversion closedFull-funnel measurement vs prior quarter.
What they ran on
“The first vendor booked us 40 meetings with the wrong people. Teleroids booked us 60 with the right people. That is the entire difference.”
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