B2B SaaS, mid-market
Munich SaaS scales pipeline 234% with outsourced SDRs
A DevOps observability vendor shifted from founder-led outbound to a four-seat Teleroids SDR pod and tripled qualified pipeline in a single quarter.
Qualified pipeline build-up (weeks 0–12)
Cumulative weighted pipeline in €k.
Source: Client CRM export, Q1 2026.
Challenge
A Munich-headquartered observability vendor had strong inbound but no outbound motion. The two founders were closing every deal and booking their own discovery calls. The DACH expansion target for 2026 required tripling qualified pipeline — impossible with the existing founder-led approach.
Solution
Teleroids deployed a four-seat pod with prior DevOps tenure: two SDRs focused on SRE-team personas, one on platform-engineering leads, one on data-team heads. Scripts were pre-approved by the client's compliance officer. Lists were enriched with tech-stack signals (Datadog, Grafana, New Relic incumbents) before handover.
Results
First qualified meeting booked on day 14. By end of Q1 2026: 86 qualified meetings delivered, 41% advanced to POC, weighted pipeline of €3.1M. Founders stopped prospecting and moved full-time to enterprise close and product strategy. Contract extended 18 months on first renewal.
How it unfolded
- Week 0Contract signed
- Week 1ICP + scripts finalizedCompliance review completed.
- Week 2First qualified meeting booked
- Week 6Cadence optimizedA/B test on SRE vs platform-eng hooks.
- Week 1286 meetings delivered€3.1M weighted pipeline.
What they ran on
“We stopped being a bottleneck. Pipeline tripled and we spent the time on things only founders can do.”
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