Industrial cyber security
Stuttgart cyber vendor builds €2.3M Q1 pipeline from zero with specialist SDR pod
An OT-security specialist entered 2026 with a brand-new GTM and no outbound motion. A dedicated Teleroids pod built €2.3M of weighted Q1 pipeline against industrial-manufacturing ICPs in DACH.
Cumulative Q1 pipeline (€k)
Weighted by stage probability.
Source: Client CRM.
Challenge
The client had pivoted from IT security to OT (operational technology) security — plant floors, industrial control systems, air-gapped environments. The buyer base was entirely new: OT directors, plant operations managers, industrial automation leads. No existing playbook.
Solution
Teleroids staffed a two-seat pod with specific industrial-automation tenure — one with prior Siemens systems-integrator experience, one from an automotive OEM background. Scripts built around ISA/IEC 62443 compliance hooks and recent OT incidents in DACH manufacturing. Dial hours 06:30–08:00 to catch plant managers before shift handover.
Results
First meeting booked week 3. By end of Q1: 47 qualified meetings with senior OT decision-makers, 38% advanced to POC, €2.3M weighted pipeline. Three deals already in legal review by end of Q1 — closed-won expected Q2/Q3 given 4–6 month industrial buying cycles.
How it unfolded
- Week 0Contract signed
- Week 2Pod staffed with OT veterans
- Week 3First qualified meeting
- Week 825 meetings delivered
- Week 12€2.3M pipeline, 3 in legal
What they ran on
“We needed reps who understood plant floors, not just phishing emails. Teleroids found two in under a month.”
More case studies
Munich SaaS scales pipeline 234% with outsourced SDRs
A DevOps observability vendor shifted from founder-led outbound to a four-seat Teleroids SDR pod and tripled qualified pipeline in a single quarter.
Zurich wealth-tech 5.2× qualified meetings with jurisdiction-aware outbound
A Swiss wealth-management platform tried two generic DACH agencies before partnering with Teleroids on a FINMA-aware outbound motion. Qualified meetings rose 5.2× within a single quarter.
Frankfurt cyber security firm lifts sales conversion 19% via CISO-first outbound
A NIS-2 consultancy replaced a generalist outreach vendor with a Teleroids pod of ex-CISO-facing reps and rebuilt pipeline around peer-case-study hooks.
Ready when you are
Let’s supercharge your outbound.
30-minute discovery call. You leave with a benchmark, a sample account list, and an honest read on fit.