DevTools, Series A
Berlin DevTool startup doubles reply rate with intent-layered enrichment
A Berlin observability-for-serverless startup layered tech-stack and intent signals on top of firmographics, doubling reply rates without changing messaging or sender volume.
Reply rate by enrichment layer
Same cadence, same reps, different data.
Source: Client A/B test, six-week window.
Challenge
The startup had a clean ICP and good messaging but weak reply rates. SDRs were spending 15+ hours per week on manual research — LinkedIn checks, tech-stack detective work, pricing page scans — and still opening cold. The founders wanted a structural fix, not more volume.
Solution
Teleroids built a three-layer enrichment stack: firmographics + tech-stack (BuiltWith + Wappalyzer + manual verification) + intent signals (G2, 6sense). Every lead got pushed to reps with a one-line context ("uses Lambda, shows intent on serverless observability, no incumbent"). Research time dropped 78% and cold openings vanished.
Results
Reply rates doubled within three weeks. Meetings per month rose 67% from the same sender volume. Enrichment cost came to €0.80 per lead — paid back inside the first week by the reduced rep research hours.
How it unfolded
- Week 0Enrichment stack scoped
- Week 1Layer 1 (firmographics) live
- Week 2Layer 2 (tech stack) live
- Week 3Layer 3 (intent) live
- Week 62× reply rate sustained
What they ran on
“We didn't need more SDRs. We needed smarter records. Teleroids understood that immediately.”
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